I ran across a list of guidelines that was issued by IBM in 2005 for IBM employees who write blogs. The rules make sense for anyone doing a blog. Cowboy Safety blogs have been following similar rules though nothing that we have published. I think that bloggers generally want to make a difference and these type rules are pretty much common sense.
I place an emphasis on confidentiality of client activities and on the content of private conversations and emails with all stakeholders.
At the same time I voice my opinions and do not edit for things that might adversely affect my income. As an example, while I do have connections with the oil and gas industry, I do not make it a secret that I am opposed to fracking for oil and gas. I know the pro side and find it reasonable but am also aware that water pollution nonetheless seems to follow the industry.
From IBM's rules for guidance of IBMers who wanted to blog:
I place an emphasis on confidentiality of client activities and on the content of private conversations and emails with all stakeholders.
At the same time I voice my opinions and do not edit for things that might adversely affect my income. As an example, while I do have connections with the oil and gas industry, I do not make it a secret that I am opposed to fracking for oil and gas. I know the pro side and find it reasonable but am also aware that water pollution nonetheless seems to follow the industry.
From IBM's rules for guidance of IBMers who wanted to blog:
- Speak in the first person.
- Respect copyright and fair use laws.
- Safeguard confidential and proprietary information.
- Protect company clients, business partners and suppliers.
- Respect your audience and your coworkers.
- Add value.
- Don't pick fights.
- Be the first to respond to your own mistakes.
- Adopt a warm,open and approachable tone.
No comments:
Post a Comment