Saturday, July 30, 2011

Cowboy Safety Means Understanding How Things Work

Cowboy Safety means understanding how things work. It means being able to take an event and understand it in the context of something else. It means a focus on others, the audience, customers, clients, patients, or whatever you call them and not on yourself and your business. What do they want and how do they perceive things? What you are doing may be a waste of time and expense. It may put you at a disadvantage to your competition. 

The Financial Times today has a full page interview with Angelina Jolie. There are only two references to performance arts. A brief mention of a film she is directing from her office with a cast that no one knows. The other is that she prefers being a Mom to the boring task of acting. The rest of the interview is about what she does with all the money that she makes from her movies. Jolie understands that profit is revenue minus expenses. She is one of the leaders in keeping costs down by lowering quality while maximizing the revenue. She also understands the real ways that people today define and consume arts. She knows how to present it. Her real performances are free. The interview will increase the number of people going to her movies. That will give her more money for her real performances such as the planned 28 day camel trip across the desert that will have her children staged at various points along the way. 

Yesterday, the only things that took place on the floor of the House of Representatives were discussions about naming a post office and people displaying unreadable charts about the economy. All of that involved Congressmen who are unknowns who don't drink, have no mistresses (or misters) and had nothing else to do.  There was even a nameless bearded buffoon who would periodically bang the speakers' gavel. All of the biggies from both parties were elsewhere holding press conferences on their own stages.

Jolie and the House of Representatives are both producing profitable high-grossing low-cost performances while doing their own thing elsewhere. 

On a somewhat related subject, Cowboys and Aliens opened yesterday. We went last night. There were faked images of tobacco use by some of the characters. There is a warning on the website (at the bottom of the home page) and at the tail end of the credits, after the No Animals were Harmed certification, that the movie has depictions of actors smoking. Some are saying that it should have an "R" rating because of the images of tobacco use. Binge drinking, consorting with "soiled doves" and not going to church are ok elements of PG-13. 


David Sneed

No comments:

Post a Comment