Yesterday I had some communication with a business associate. In the context of what we were talking about he mentioned about a clipping service that daily tells him of where his company is mentioned in the press. That is a common activity from the past and clearly in the present. In the new economy it is nothing but narcissism.
What he should be doing is having a clipping service tell him about who has an interest in the type of services that he provides.
A brand does have value but not in a void.
What more can be said?
David Sneed
What he should be doing is having a clipping service tell him about who has an interest in the type of services that he provides.
A brand does have value but not in a void.
What more can be said?
David Sneed
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