Tuesday, August 23, 2011

Corporate Social Responsibility

Corporate Social Responsibility. CSR. I wish there was a better term for it.

CSR means to look past profit in the short run.

CSR means to put the interests of customers, shareholders, environment and other stakeholders in the business strategy.

Years ago I knew a man who ran a charter airplane business with one airplane. He was the pilot. This man was one of the most miserable and unhappy people I have ever known. He would frequently do things like beckon with his fingers towards himself and in a solemn manner say "Money coming this way. That's what it's all about." He was a bit extreme or was he?

A common philosophy has been:

"Get all you can, can all you get, sit on the lid, poison the rest."

CSR, or a better term if you can think of one, is a way of making more money by making it not just for yourself but for others at the same time. Resources are better used.

CSR is a basic of anything that is sustainable in the long run. A Cowboy Safety plan measures the use of all resources, in money terms and in some exciting new non-money terms. It also measures value created for society at large.

If I had to pick the opposite of CSR it might be Creative Destruction. Originally this was a word from Marxism. Then later it began to refer to things like downsizing. In today's economy I think it is evolving into the destruction of businesses that become obsolete due to inefficiencies. Inefficiencies that come from a totally selfish make all you can now approach.

CSR is becoming the standard even when the term is not used as such.

David Sneed




No comments:

Post a Comment