Sunday, August 28, 2011

When Going After New Business May Not Be A Good Idea

Cheyenne Wyoming had a hailstorm on July 12. There was over $120 million in damage. Many roofs, including mine, need replacement. To fill the gap there are many transient roofing companies that have arrived on the scene. They may or may not be reputable. Let's look though at the established roofing companies.

The local established businesses do not depend on catastrophes. They have steady on-going business with new homes, homes being sold, normal repairs and aging roofs that need replacement.

In one way of looking at it the established local roofers should not be involved with catastrophe business.

I have asked three reputable local roofers to give me an estimate.

One of them replaced my roof in the hail storm of 2003. That company should be able to take out the previous invoice, update prices and give me a new quote. I was happy with their work and so am an existing customer. They do not know when they can talk to me

Another one was highly recommended. The owner came out and did a quote. There is a need for him to contact my insurance company regarding some changes to their estimate. After two weeks I discovered that he had made no contact. He was too busy. If he cannot follow through with me then why is he out doing more quotes?

The third one sometime back invited me to a dinner at their facility. It was on the basis of meeting them and learning of their service that I called them for the new roof. I have mentioned that each time I called. They are busy and do not know when they can come to my home.

All three of these firms have plenty of business without the hailstorm. Why do they not see that they are alienating high quality existing customers who can refer them during calm times?

I can see the possibility that I may engage one of the transient companies and not give any referrals even about the local company that did a good job in 2003.

I can imagine that there are some roofers who are quietly staying out of the storm frenzy and are picking up the more lucrative steady market business.

David Sneed

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