H.L. Mencken, G.K. Chesterton or someone else said something that is most memorable though perhaps a bit cynical and yet quite true.
"No one ever went broke underestimating the taste or intelligence of the American public."
This tells us so much.
Anything can be marketed. The stupidest things often sell the best.
High quality is not always and maybe not often expected. Consider the cost before going too far with quality. Consider what the customer would call quality. It may be to make it short and sweet. It may be to make it quick. It maybe to make it cheap. Is a McDonald's hamburger a quality product? Does high quality take away ambience?
If intelligence is low can your product make up for it?
Cowboy Safety means thinking from the viewpoint of the other folks.
David Sneed
"No one ever went broke underestimating the taste or intelligence of the American public."
This tells us so much.
Anything can be marketed. The stupidest things often sell the best.
High quality is not always and maybe not often expected. Consider the cost before going too far with quality. Consider what the customer would call quality. It may be to make it short and sweet. It may be to make it quick. It maybe to make it cheap. Is a McDonald's hamburger a quality product? Does high quality take away ambience?
If intelligence is low can your product make up for it?
Cowboy Safety means thinking from the viewpoint of the other folks.
David Sneed
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